Using Animation & Rich Media In Web Design

Using Animation & Rich Media In Web Design

Word Count:

420

Summary:

The use of special effects on web pages has literally exploded. Special effects are used either to draw potential client's attention to a web site or to show off technical expertise. However, many web site designers, graphic designers, and programmers, or HTML "newbie’s" often use special effects without considering how their target audience will react to them. Ultimately, using advanced technology can alienate the very customers designers are trying to attract because they want their web site t

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using,animation,and,rich,media,in,web,design

Article Body:

The use of special effects on web pages has literally exploded. Special effects are used either to draw potential client's attention to a web site or to show off technical expertise. However, many web site designers, graphic designers, and programmers, or HTML "newbie’s" often use special effects without considering how their target audience will react to them. Ultimately, using advanced technology can alienate the very customers designers are trying to attract because they want their web site to look "cool."

BEFORE you add any special effects to your web site, especially your home page, is your site easy to read, easy to navigate, easy to find, consistent/coherent in design, and quick to download? If the answer to all of these questions is yes, then adding special effects to your web site can be a good idea.

Special effects add to a web site's download time, and you don't want potential customers clicking off your site before viewing its content because you wanted "cool" effects on your web pages.

Some special effects require a plug-in. Here's a typical scenario. Let's say that some of your visitors do not have the plug-in required to hear the sound. Again, before they see the content of your site, they're probably going to see a pop-up asking them if they want to download the plug-in. Do you want your potential customers to see that pop-up right away? Or do you want them to see your products and/or services that they are searching for? If visiting your site means potential clients will have to download a plug-in first in order to view your site, products and/or services, they will probably continue to navigate your site. It means that you were thinking more of your corporate image than of your potential customers.

Some special effects, such as animation and music, might be cute and impressive at first. However, after the initial impact, it can become irritating. So irritating, in fact, that some people actually unplug the speakers to their computers.

To show design, technical, or programming talent, we recommend dividing your site into individual pages that showcase one particular talent per page. Doing this can greatly increase your pages' download speed, and your visitors will know what to expect when they go to a special effects page. An added bonus to this layout is that you can code (meta-tag, descriptive titles, etc.) and promote each talent page differently (i.e. emphasis on different keywords), possibly resulting in better, targeted traffic to your site.

How Flash Text Animation Can Help You

What is Flash Text Animation?
Flash text animation is exactly what it sounds like. On your web page, you turn plain text into text that is moving, full of colors and life. It looks even better than it sounds, trust me. Flash text animation is growing more and more popular, and graphic designers are finding that flash text animation gives web site a high-tech, glossy, more professional look.

Sure, you can have plain text on your site. But when your competition has flashing, animated, interesting text, viewers may like those sites better – which can be bad for business. In the world of the Internet, having page viewers is the key to success. You want people to come to your site, so you have to keep up with (and even outdo) the competition. Flash text animation is a great way to get your site looking professional, interesting, and lively.

How Flash Text Animation Can Help You
Flash text animation will make your site look more interesting graphically, giving it an overall well-done feel and professionalism. This will bring visitors back time and again, and help to draw in traffic for your site. The average Internet cruiser looks at twenty to forty different sites a day – having flash text animation on your site can help set you apart from the rest. You want visitors not only to come to your site, but also to remember your web site. This will bring in repeat visitors, which means more business for you and your site.

Flash text animation very simply looks good, and people want their web sites to look good. It makes your site a more lively and interesting piece of the Internet to visit, and will make you look like a professional web site designer. No one has to know how easy flash text animation can really be.

Flash Text Animation Programs
To be honest, designing your own flash text animation can be a very long and tedious process. You have to really know what you’re doing and go through a series of careful steps before you get any hint of animation to your text at all. Even very clever web site designers have trouble designing flash text animation.

And because it’s so hard, there are about a thousand programs you can get online to make the whole thing a lot easier. That’s one of the reasons the Internet is so great – it’s great for taking shortcuts. If carefully designing your text and spending hours and hours working with the bones of your web site doesn’t sound appealing, don’t worry – that doesn’t sound appealing to many people.

There are many free flash text animation programs that you can find online, and download for your own personal use. Using flash text animation programs is usually as simple as clicking some buttons and working your way through some pull-down menus. In a matter of minutes, you can add flash text animation to your site without a lot of hassle or even web site design. A simple search on the Internet will yield many different programs that you can try for free to create your own flash text animation.

Flash Text Animation
If it makes your site look better, if it’s easy to do, and if it means more traffic to your site, there’s no reason not to give it a try. Flash text animation will give your site a professional look that you and your visitors will enjoy.

It's Alive! How Flash Animation Revives the Dead

Flash uses the same principle as Dr. Frankenstein, but without the awful smell and having to get your hands dirty. Instead of using body parts from the dead, flash uses mostly vector based graphics to bring your message to life. But, be careful. Too much flash and you can create a monster! Ardis can help you draw the line.

In today's market, it's becoming more and more important to catch people's attention quickly before they click away. Flash allows you to convey additional meanings to your message, more than just print or static images allow. Movement accentuates emotion, or can eliminate the need for emotion, depending on the purpose, allowing your message to be delivered to the consumer with less room for interpretation on their part. A mini-commercial for your website. If people read it, see it in action and hear it, they are more likely to remember it in the future.

People love entertainment. If you can entertain and educate people they will be more likely to desire your product and services. Consumers will be more likely to stay on your website to find out more if you can capture and intrigue them. Flash allows you to be funny, excited, determined and many other emotions, at the same time of showcasing what your company provides. This helps differentiate your business from all the others. Consumers are inundated with information that sounds and looks the same as the last guys. Flash gives you a chance to showcase what you do best, but you need a professional to do it.

Don't let Frankenstein scare your business off! There is a tendency for many inexperienced web designers to go flash crazy. Your audience can only look at one thing at a time. Too much flash confuses the consumer and makes your website difficult to navigate. If you overload them, or have flash that takes too long to upload, the consumer will click away and you may lose them for good. A professional graphic artist can design animation that accentuates the message, at the same time entertaining and educating the audience.