Is FLASH Appropriate in a Business Web Site?

Is FLASH Appropriate in a Business Web Site?

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1875

Summary:

The short answer is maybe. The long answer is that the question might be better asked, “Is a 100% FLASH web site appropriate in business?.” The answer to this question, in my humble opinion is, absolutely not.

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website, web site, web site design, flash design, SEO, design website, design web site, ekzact

Article Body:

The short answer is maybe. The long answer is that the question might be better asked, “Is a 100% FLASH web site appropriate in business?.” The answer to this question, in my humble opinion is, absolutely not. In fact, we have had several clients come to us this year who have 100% Flash web sites that are going to completely remake their web sites because they simply do not work for them. They are having issues with search engines and with clients who can’t see their web sites.

Of course, they do work in terms of visuals. If you visit a Flash web site you will see it. Just because a visitor can see the web site doesn’t automatically mean that the web site is working for your business.

What is Flash?

Flash is technology developed by Macromedia, a leader in web development tools. Flash movies are a compilation of many images, elements and text that is then compiled into a nice, tight little digital file that then gets put on the internet. Some designers build entire web sites using this technology. Graphic designers quite like the technology because it gives them a great opportunity to show how talented they are by developing interactive, moving, and quite honestly some very entertaining web sites. Remember though that the purpose for your business web site is to communicate with your existing and prospective clients, not to show everyone what a talented designer you hired.

What is Flash Good For?

Flash is great as an add-on element for some graphic components of a business web site. Recently the ability for web masters to compile digital audio and video into flash movies has been simplified and using flash to stream a video is a great example of a perfect use for Flash in a business web site.

Another example of where Flash is well used and well received is on web sites that are about presentation and not information. For example a rock band, kids web sites with little games, a photo gallery, a movie clip are all places where Flash is particularly well suited.

Does Flash have a place on the internet? Absolutely it does, but as a web site purchaser though, you have to ask yourself the question, “does Flash have a place on my business web site?”

Can Everyone See Flash

The short answer is no. Although widely available and a component of most web browsers when they are installed, not everyone has flash installed with their web browser. If a visitor who does not have a flash plug-in on their PC visits a site that requires the Flash plug-in, their web browser will prompt them to install it. PC and web savvy visitors will likely go ahead and do it, but some users (like my mother) panic if a pop-up window asks a question and they walk away, or surf away, thinking they just infected their PC with the latest doomsday virus. All of that said, a large percentage of people can see Flash without too much anxiety.

Things to Consider

The Intro Flash Splash

Flash is commonly used for “splash” pages or “entry pages” into web sites. We have all seen them, the animated movie or commercial that leads us into a more traditional marketing web site. Have you ever wondered why the Flash designer almost always places a “skip intro” link on this page? I believe it’s because they know that if they don’t allow people to skip the Flash splash screen that they are going to lose the visitor. Remember that most internet surfers are impatient and they are usually looking for information, not another commercial. Get people to your main web page and do it fast.

The trend of using ‘splash’ pages has declined in the past couple of years as the internet has matured. It is my belief, and widely shared, that if your web site is about good information, then an entry screen is just a road block to your visitors.

The Search Engine

Search engines send out automated robots called “spiders” that crawl through the internet and create massive databases of web pages. People then search for web pages based on key words that are embedded in to the web page in hidden tags as well as in the text that is on the web page itself. If it is important to you that people find your web site then it is important to you to create well written text and links on your web pages that the search engines can find, read and follow. Search engines can not see the text in a Flash page. Search engines can not see hyper-links on flash pages and therefore can not follow the links. Your web page will not seem very important to most search engines because to a search engine your web site will consist of one page and the only relevant information that the search engine will see is your meta-tags if they exist.

Having said all of that, there are arguably ways to get a Flash site indexed and catalogued by a search engine. It simply is not the easiest thing to do and you will likely require a Search Engine Optimization specialist to assist you.

Reciprocal Linking

If you are kind enough to put links on your web site for other web sites then you are providing them with a “vote of confidence” in terms of search engine rankings. The more web sites that link to a web site, in the eyes of the search engine, makes the linked web site more important. Taking that a step further, the more important the web site that links to you the higher the potential ranking your site will get. Likewise sites that provide you with a reciprocal link are in effect giving you their “vote of confidence” and in turn making your web site more important.

Remember what I said earlier? Search engines can not see hyper-links when they are embedded into flash. So although the links are appreciated they will not contribute to the search engines perception of how valuable your web site may be to the world and as a result all those “votes of confidence” are going to waste.

Make sure that people who provide you with a link from their web site to your is not embedded into a flash page. Links should be in pure HTML or Hyper-Text MarkUp Language. If you provide links to other web sites on your site, the same applies to you, use HTML.

Don’t Break my Back Button

Web-browsers all have a back button. As software users, and more specifically as web surfers, we use the back button as a matter of course. It is a good practice as a web developer to not ‘break the back button’. Unfortunately because of the nature of Flash, the back button doesn’t work for backward navigation in the flash web site.

Create a Bookmark if You Can

People like to bookmark pages on the internet so that they can quickly return to them later on. Web surfers do not always bookmark the index page, or the main page, of a web site. For example if you site has a nifty currency converter or a great mortgage calculator on it, people may simply want to bookmark just that page. You can not bookmark an internal page within a Flash site. You can only bookmark the main page. Try it. Visit a 100% Flash web site, surf around a bit, then try to bookmark the page you are looking at. It doesn’t work, because you literally haven’t changed pages from when you first arrived at the site, you have simply “played the animation” which made it appear as though you went to different pages.

Cost

The cost to develop a traditional marketing web site using standard design graphic, HTML and text is in most cases less expensive than using Flash. If you designer proposes to use Flash, ask the question, “how much would it cost to do the same thing without flash?”.

Making Revisions and Updates

If you have your web site built 100% in Flash, you have subscribed to a certain skill-set in your designer. If you want to make revisions you will always need to use someone who can work within Flash. The same theory applies if your web site is images, HTML and text. The distinct difference is that there are far more web masters that work with the later than in Flash. It also typically will take longer to make revisions to Flash sites and as a result your cost of maintenance can be quite steep.

The Source Files

Flash source files are the heart of a flash movie, element or web site. The file will be names something like mywebsite.FLA. This is the native un-compiled source file for a Flash file. Once the designer is ready to deploy the Flash to the web server the file is compiled into a different format. The compiled file in our example would be called mywebsite.SWF.

So to clarify, the original artwork and design is worked on in the .FLA format and the final file that goes on the web server is .SWF.

I see it time and time again where the designer does not provide the client with the source file for their flash elements or web site. They protect the .FLA files, and guess what, you have to go to them for updates and revisions. It does not matter how talented your new web master or designer is, if you do not have the source file with the .FLA extension for your Flash site you will not be able to update it. You should ask your designer to provide you with this source file if you decide to use Flash elements on your web site.

A Final Note On Flash

Please do not interpret my remarks here as me being “anti-flash” the fact is, it really is a great media technology. If you have the budget and want to develop your web site using 100% pure flash, there are some things you can do to mitigate some of the pitfalls that I have described here.

Use a javascript to detect the browser capabilities of the visitor and ensure that they have Flash plug-in to support the Flash on your site. If the result of this simple test is ‘no they do not support Flash’ then the right thing to do is direct them to an alternative HTML based web site with your content. So, although you can overcome the missing Flash plug-in you have to have two web sites designed (the Flash one and the HTML one).

In Summary

Flash is a great design tool to add elements to your website to ‘spice it up’.

Flash is great for delivering rich media like audio and video.

Use the theory, add flash to your web page, don’t add your web page to flash and you will deliver a great experience to your visitors.

If your web site is about delivering information, make the information first and the design second. Web sites that provide great content do not need to wiggle, giggle, blink, click and buzz.

Flash Design for a More Dynamic Web Presence

If you run a portion of your business online, you know how hard it can be to get the right elements for a user friendly site. A few years ago when the World Wide Web was still new, establishing a free website that helped your business in a measurable way was fairly simple. You registered your domain name, went to a free hosting company, grabbed a simple five to twenty-five page template, and plugged in your company information. Denver database development was a burgeoning business back then. But in the last few years, being successful on the web has become more difficult.

As web users become more and more savvy and as websites become more and more sophisticated, the requirements for a good site have increased. What a consumer thought was usable and well designed five years ago has drastically changed. Today, your potential customers have some unspoken standards they expect to be met when they come to your site.

In order to live up to these standards, you are going to have to move beyond the web templates and perhaps beyond the relatively skilled web designer. Fortunately, as the needs of internet merchants have become more complex, the abilities of Denver database development teams have advanced as well. So when you need to move beyond the basics, look for database development, Denver or otherwise, that can sit down with you and analyze your needs.

The basis of database development is simply the integration of information into a software program that can store, sort, and display the information pieces on command. This software can take on a number of appearances though, depending on the needs of the site owner.
One of the most common database development projects is for product inventory. If you think of your favorite retail website, you can picture a fine example of this type of system. Products, or in some cases, services, are stored in the database and then displayed at the user’s command by either a click or a keyword search function. Then the database serves up some related items in the margins that this type of customer might also like. Sophisticated versions of an inventory software system can also maintain viewing histories for each user automatically, queuing up recent searches and items of interest when the user returns.

An effective inventory database will work seamlessly both with a precise search function and with a kink-free shopping cart. It is difficult for the average site owner to create and maintain a system of this level, so Denver database development is necessary to achieve a quality experience for new and returning customers.

Database development is not limited to inventory systems though. In fact, there are a number of uses for customized databases, including email lists culled from frequent visitors, client contact and shipping information, pricing charts and systems, as well as scheduling. If you offer your expertise on site at various locations, you can enlist the help of database developers to create a system that will allow you to plug in the dates and locations of your next appearances. Do the same with multiple store locations, maps, and personnel contact information.

Web Design - The Pros And Cons Of Flash

Firstly what is flash? Well Flash refers to both the Macromedia Flash Player and to a multimedia authoring program used to create content it (such as games and movies). The Flash Player is a client application available in most web browsers. It features support for vector and raster graphics, a scripting language called ActionScript and bidirectional streaming of audio and video.
Macromedia Flash is the integrated development environment (IDE) and Flash Player is the virtual machine used to run the Flash files, but nowadays these terms have become mixed: "Flash" can mean either the authoring environment, the player, or the application files.

Since its introduction in 1996, Flash technology has become a very popular method for adding animation and interactivity to web pages. Flash can be used to create fantastic animations; to design web-page elements and also to add video to web sites. Websites made with flash can be much more interactive and flashier (pardon the pun) than site made with only html.

The Flash files, or "flash movies", usually have a .swf file extension and may appear as an element of a web page or to be "played" in the standalone Flash Player.

Due to wide usage of Flash in web advertisements and the extra time it takes to load these pages, tools have emerged for blocking Flash content in some or all web sites, or temporarily or permanently turning Flash Player off, such as FlashBlock and Adblock for the Mozilla Firefox browser.

If Flash has been disabled in a web browser then users may be unable to access some Flash-dependent websites, or may experience a degraded user interface.

Using Flash content stores the content of the web page in a binary file and since Flash uses animations, the design of the page is not static. These factors make Flash-based content unsuitable for indexing by search engines.

'Misuse' of Flash software has led to the creation of a new industry term "Flashterbation," where the technology is used in a way that lacks customer focus.

How Flash Text Animation Can Help You

What is Flash Text Animation?
Flash text animation is exactly what it sounds like. On your web page, you turn plain text into text that is moving, full of colors and life. It looks even better than it sounds, trust me. Flash text animation is growing more and more popular, and graphic designers are finding that flash text animation gives web site a high-tech, glossy, more professional look.

Sure, you can have plain text on your site. But when your competition has flashing, animated, interesting text, viewers may like those sites better – which can be bad for business. In the world of the Internet, having page viewers is the key to success. You want people to come to your site, so you have to keep up with (and even outdo) the competition. Flash text animation is a great way to get your site looking professional, interesting, and lively.

How Flash Text Animation Can Help You
Flash text animation will make your site look more interesting graphically, giving it an overall well-done feel and professionalism. This will bring visitors back time and again, and help to draw in traffic for your site. The average Internet cruiser looks at twenty to forty different sites a day – having flash text animation on your site can help set you apart from the rest. You want visitors not only to come to your site, but also to remember your web site. This will bring in repeat visitors, which means more business for you and your site.

Flash text animation very simply looks good, and people want their web sites to look good. It makes your site a more lively and interesting piece of the Internet to visit, and will make you look like a professional web site designer. No one has to know how easy flash text animation can really be.

Flash Text Animation Programs
To be honest, designing your own flash text animation can be a very long and tedious process. You have to really know what you’re doing and go through a series of careful steps before you get any hint of animation to your text at all. Even very clever web site designers have trouble designing flash text animation.

And because it’s so hard, there are about a thousand programs you can get online to make the whole thing a lot easier. That’s one of the reasons the Internet is so great – it’s great for taking shortcuts. If carefully designing your text and spending hours and hours working with the bones of your web site doesn’t sound appealing, don’t worry – that doesn’t sound appealing to many people.

There are many free flash text animation programs that you can find online, and download for your own personal use. Using flash text animation programs is usually as simple as clicking some buttons and working your way through some pull-down menus. In a matter of minutes, you can add flash text animation to your site without a lot of hassle or even web site design. A simple search on the Internet will yield many different programs that you can try for free to create your own flash text animation.

Flash Text Animation
If it makes your site look better, if it’s easy to do, and if it means more traffic to your site, there’s no reason not to give it a try. Flash text animation will give your site a professional look that you and your visitors will enjoy.

It's Alive! How Flash Animation Revives the Dead

Flash uses the same principle as Dr. Frankenstein, but without the awful smell and having to get your hands dirty. Instead of using body parts from the dead, flash uses mostly vector based graphics to bring your message to life. But, be careful. Too much flash and you can create a monster! Ardis can help you draw the line.

In today's market, it's becoming more and more important to catch people's attention quickly before they click away. Flash allows you to convey additional meanings to your message, more than just print or static images allow. Movement accentuates emotion, or can eliminate the need for emotion, depending on the purpose, allowing your message to be delivered to the consumer with less room for interpretation on their part. A mini-commercial for your website. If people read it, see it in action and hear it, they are more likely to remember it in the future.

People love entertainment. If you can entertain and educate people they will be more likely to desire your product and services. Consumers will be more likely to stay on your website to find out more if you can capture and intrigue them. Flash allows you to be funny, excited, determined and many other emotions, at the same time of showcasing what your company provides. This helps differentiate your business from all the others. Consumers are inundated with information that sounds and looks the same as the last guys. Flash gives you a chance to showcase what you do best, but you need a professional to do it.

Don't let Frankenstein scare your business off! There is a tendency for many inexperienced web designers to go flash crazy. Your audience can only look at one thing at a time. Too much flash confuses the consumer and makes your website difficult to navigate. If you overload them, or have flash that takes too long to upload, the consumer will click away and you may lose them for good. A professional graphic artist can design animation that accentuates the message, at the same time entertaining and educating the audience.