Finding the Right Web Design Company - Three Secrets to Your Success

When you have the daunting task of looking for a web design company, you may find that you’re not quite for sure what to look for. You may find yourself asking questions like "What qualifications will a good company have?" and "How expensive will a good web design company be?" There are several things that you should be on the lookout for in your endeavors.

1) Their Website
A good web design company will have a professional looking website. Their website will look like it is carefully maintained, and have a call to action on almost every page. The graphics on their site will look professional and high quality, and will load quickly. Their content copy will not have grammatical mistakes. Lastly, a good web design company’s website will be helpful and easy to navigate. If a web design company’s own website isn’t well managed, why trust them to work with yours?

2) Willingness to Work with You
A web design company should have content on their site that is geared towards you, the potential customer. If they display an eagerness to work with you on your needs, then they understand that you may have different needs than other clients. A "one site fits all" solution for one low price is not the answer when it comes to custom web design. The good web design companies have multiple ways for you to contact them, located in an easy to find area of their site. If a web design company doesn’t want to understand your needs, how can they satisfy them?

3) The Contact
If the company you’re looking at has satisfied both of the above descriptions, it is time for you to contact them. There are several things that you should look for within the first conversation you have. You should look for a company that has a personable representative who cares about your needs. They should let you lead the conversation, and respond with interest and helpfulness. A good web design company will be honest with you about what they can do and how they do it. Last but not least, the company should always advise you in your best interest, regardless of whether the sale is closed. If the company has your best interest in mind and is easy to work with, they will produce results greater than what you expect!

After you’ve found a company that satisfies the three descriptions above, you are on your way to having a great website. But more importantly than that, you will develop a working relationship with an expert that can give you good advice when you need it!

The Three Second Test for a Successful Website

The Three Second Test for a Successful Website

Word Count:

513

Summary:

Does your website have stick-ability? Are your customers encouraged to look further? Or are you putting them off without even realising it?

Keywords:

Web Design, Web Development, Web Promotion, Web Marketing Web Writing

Article Body:

Websites Deliver Business
Most of us know how to dress nicely and speak clearly, right? The crazy thing is business owners spend thousands on driving and directing people to their websites only to have them arrive at a website that comes up short. Visitors are greeted by your online "salesperson" and its almost like your website has a five o'clock shadow, speaks in tongues, is difficult to understand, did nothing about wearing a pressed suit and doesn't ask for the sale.

Sales Basics 101 The Three Second Test
Most sales training institutes will tell you that you have three seconds to capture the interest of your customers. In that time, they make a decision about who you are, how credible your product or service is and, ultimately, whether or not they will buy from you. Your website is no different. Your homepage should tell your customers what you do within that three seconds, and it should tell them at a glance. You need to quickly and simply tell your customers what you do in order to get them to stick to your website and move towards making an enquiry or a sale. Let me share some quick pointers on creating stick-ability.

The Glance Test
Remember, this may be the first time a customer has come to your website, now is your chance to grab their attention. Your website must make it ABSOLUTELY clear what you do at a glance. Use images that show what you do and make it clear where they can find the sections they want. If they have to guess your web site won't work.

Create a Compelling Headline
The next part of our three second test is whether users can find information quickly. I don't know about you but I want information now and as fast as possible. When visitors arrive at the home page, your goal is to display information that is relevant to them and in the form of a headline which can be found easily and quickly. Do this and your home page will convert loads of visitors into enquiries.

How Much Text is Good Text?
Less is always more when it comes to text first impressions. Reduce your text to the absolute minimum necessary and stick to the point! (when was the last time you read through a three page sales pitch?) A simple statement about your products or services and who your customers are is all that you need on the homepage. Using strong “calls to action” will also help lead your customer into the relevant areas of your website. In other words, instruct them to click on a link to look at a different section.

Keep it Consistent
The branding, image and tone of your website must reflect the marketing you do in other areas of your business. Don’t be casual if all your advertising is in a businesslike, formal tone. Consistency in the “look and feel” of your business colours, text and service offering will help people remember you.

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