Secrets to Successful Web Design

A website with an effective design along with concrete content is essentially required. Successful web sites are “user friendly,” allowing valuable information to be obtained easily by the user. The brand image and easy navigation for the user must be observed with utmost priority.




Important factors to keep in mind while designing an effective and successful web design is as follows:




Theme:




An important element for any website is the selection of an appropriate theme. The theme of the website has to be organized to fulfill both the client's requests and provide a useful template for effective illustrations, links and content presentation.




Navigation:




The navigation of a website has to be kept simple and clearly visible. Once the theme is finalized, the second aspect is to create effective navigation. All the links have to be properly arranged and presented as related to the theme. The visitor should find the navigation transparent in order to access the information, get the clear message and utilize any help from the site.




Content:




The website cannot be complete without effective content. While designing a website, it is important to ensure the content of the site is clear, crisp and simple for a visitor to have quick access to information on the product or offerings. Simple and effective content can generate more business and can increase search ranking. Adding new content continually gives the user a reason to keep coming back and visiting the site.




Clicks:




The number of clicks from the main page to any other page of the website should ideally be four. This would help the visitor access the site because the entry to the website may be on a secondary page rather than the main page of the site.




Grammar:




A constant check of the grammatical errors in the site is also very important. Having silly or acute grammatical errors may give visitors an impression the organization is unprofessional and unreliable.






Contact Information




An effective business relationship can be a key to success. Contact information should be posted on each page of the site and should be updated constantly. Another important aspect for establishing business relationships, is to reply to all suggestions and comments within two working days.




Product Information:




In order to generate potential customers, it is necessary to have any product information specifically expressed on the main page of the site. An effective snapshot along with correct information is essential, as it may get the customer glued to the site.




Animations:




In order to avoid distracting the user, a minimum use of animated graphics is suggested. Overuse of animation takes extra time for the page to load and may give an unprofessional look.




Be cautious when selecting your background and text colors. Busy backgrounds make text difficult to read and draw the attention away from the text. Always be consistent with your background and theme on each page of your site. Your site should be nicely organized and uniform throughout. Keep in mind, colors affect your mood and will have an effect on your visitors as well. Bright colors such as yellow and orange, cause you to become more cheerful or happy, while colors such as blue and purple have a calming effect. Dark colors such as brown and black have a depressing effect. A good rule of thumb would be to use colors based upon the type of effect you're trying to create.




Colors:




The selection of colors is an important aspect of the site design as it attracts the readers attention to the text. The color selections to keep in mind are; orange and yellow make you feel happy and cheerful, blue and purple create a calming effect while dark colors such as brown and black generate depressing effects.




The main page of your web site should load in 8 seconds or less with a 56K modem. According to two recent surveys, conducted by Forrester Research and Gartner Group, ecommerce sites are losing $1.1 to $1.3 billion in revenue each year due to customers click- away caused by slow loading sites. If a page takes too long to load, your potential customer will not wait. Ultimately costing you business.




Main Page:




The most important aspect in the Internet industry is loading speeds. The main page of the site should be able to load in 8 seconds or less with a 56K modem. A longer wait to the potential customer might cost business.




By following the above mentioned details, an effective and successful website can be designed. One of the most important aspects of the Internet industry and its business is the website. It may also be termed as the organization's face on line.

Finding the Right Web Design Company - Three Secrets to Your Success

When you have the daunting task of looking for a web design company, you may find that you’re not quite for sure what to look for. You may find yourself asking questions like "What qualifications will a good company have?" and "How expensive will a good web design company be?" There are several things that you should be on the lookout for in your endeavors.

1) Their Website
A good web design company will have a professional looking website. Their website will look like it is carefully maintained, and have a call to action on almost every page. The graphics on their site will look professional and high quality, and will load quickly. Their content copy will not have grammatical mistakes. Lastly, a good web design company’s website will be helpful and easy to navigate. If a web design company’s own website isn’t well managed, why trust them to work with yours?

2) Willingness to Work with You
A web design company should have content on their site that is geared towards you, the potential customer. If they display an eagerness to work with you on your needs, then they understand that you may have different needs than other clients. A "one site fits all" solution for one low price is not the answer when it comes to custom web design. The good web design companies have multiple ways for you to contact them, located in an easy to find area of their site. If a web design company doesn’t want to understand your needs, how can they satisfy them?

3) The Contact
If the company you’re looking at has satisfied both of the above descriptions, it is time for you to contact them. There are several things that you should look for within the first conversation you have. You should look for a company that has a personable representative who cares about your needs. They should let you lead the conversation, and respond with interest and helpfulness. A good web design company will be honest with you about what they can do and how they do it. Last but not least, the company should always advise you in your best interest, regardless of whether the sale is closed. If the company has your best interest in mind and is easy to work with, they will produce results greater than what you expect!

After you’ve found a company that satisfies the three descriptions above, you are on your way to having a great website. But more importantly than that, you will develop a working relationship with an expert that can give you good advice when you need it!

Learn the 10 secrets to an award winning web site?

Learn the 10 secrets to an award winning web site?

Word Count:

385

Summary:

All of us know that we should do these things to our website and only 5% of us will. Which percent are you?

Keywords:

Web Design, Web Development, Web Marketing, Web Promotion, Website Design, Web Writing

Article Body:

1. Clearly define what you wish to achieve
What are your goals and what does your site need to achieve? What is its purpose? Branding, marketing, lead generator, sales channel Integrate online with offline. Know your audience and who they are? What do they want? They want a useful website and useful information, friendliness, efficiency, good service

2. Don't be pushed around
Don't let marketing people, arty web designers push you into "bleeding edge" web design. Ask yourself the question does it add to my sites functionality? Does it make it easier for your customers?

3. Make the most of your cyber world real estate
Don't - Waste it with filler, splash pages, unnecessary content or welcome messages.
Do - State clearly your company's point of difference. Important links upfront, include search, minimise use of animation or scrolling.

4. Establish your credibility
You only have one chance to make ANY kind of impression and provide easy to find products, an easy way to buy or contact information. Give visitors a sense of your credibility that you are a trustworthy and a legitimate operation.

5. Take ownership
Make sure you assign someone to take ownership of your site! Keep it updated and fresh not just for your customers but for the search engines. Answer emails promptly.

6. Keep it simple
Don't use in-house terms or confusing language. You’d be amazed at how much jargon you use when speaking about your business. Get your we writing checked by a professional.

7. Talk to your visitors
Establish a way for people to sign up for email newsletters. Keep in touch with customers, but only when you have something to say.

8. Give it personality
People love to know they are dealing with real people. Tailor the tone. If appropriate, write your content in a personal manor.

9. Tell people about your website
Include the URL on every piece of paper communication put it on brochures, letterheads, business cards, pens…..

10. Continual Improvement
Don't let your site stagnate. Just like you as a business owner, a website requires continual improvements to keep it up to date so it can be as successful as possible. Keep an eye on competition. Test and measure AND test and measure after testing and measuring. Don't do new stuff, just because it's new.

For comments and enquiries about this article visit www.datumconnect.co.nz

Website Copywriting Secrets for Major Success

Our secrets wіll show уоu hоw tо create а website thаt wіll produce skyrocketing leads аnd sales.

It’s а fact thаt оnе website wіll pull mаnу times thе leads оr sales аѕ а competing website. Whаt саuѕеѕ thіѕ large variance іn results? It’s thе copywriting оn thе website.

Here’s whаt we’ve learned works bеѕt frоm actual results аnd testing оn dozens оf websites we’ve dоnе thе copywriting for.


1. Mаkе уоur website easy tо “scan” wіth headlines, ѕub headlines, boxes, sections, colors аnd thе lіkе thаt give thе reader thе main benefits hе wіll get. Almоѕt аll people аrе “scan first” оr “scan only” readers. Yоur headlines аnd ѕub headlines ѕhоuld tаkе advantage оf thіѕ fact.

2. “Just Sell, Baby”. Websites hаvе оnе main еnd purpose аnd thаt іѕ tо sell уоur products and/or services, tо move people tо action, tо mаkе money. In today’s high-tech world, mоѕt copywriting оn websites forgets thіѕ vital fact аnd thаt іѕ whу thеу don’t perform better.

3. Tеll thе reader whаt he/she wіll LOSE іf thеу dо nоt tаkе thе recommended action. Fear оf loss іѕ а great motivator.

4. Build uр excitement, enthusiasm, passion аnd urgency tо gеt thе reader tо tаkе thе desired action rіght now. Wе analyzed thе mоѕt successful copywriting we’d еvеr dоnе bасk tо 1978 аnd fоund іt аll hаd оnе thіng іn common: excitement. Yes, excitement іѕ contagious аnd іt sells!

5. Mаkе а great offer tо gеt thеіr email address. In today’s overcrowded environment аnd wіth spam concerns, it’s nоt еnоugh tо јuѕt ѕау “enter уоur email address fоr оur newsletter”. Yоu nееd tо mаkе а great offer including special reports, bonuses аnd thе lіkе іn addition tо уоur newsletter tо gеt thе maximum number оf qualified signups.

6. Focus уоur copywriting bесаuѕе people wаnt tо buy frоm thе expert specialists іn а field. If уоur copy іѕ tоо broad уоu wіll lose а lot оf уоur bеѕt prospects, whо оf course, аrе thе mоѕt lіkеlу tо buy. A great wау tо dо thіѕ іѕ tо hаvе separated focused web pages fоr separate types оf people оr industries оn уоur website.

7. Mаkе уоur website аѕ easy tо uѕе аnd find thіngѕ аѕ Amazon.com (for consumers) оr Dell.com (for businesses). Thе copywriting аnd organization оf thеѕе sites іѕ а key reason thеу аrе ultra-successful.

8. Start thinking lіkе уоur website reader (your prospect) аnd stop thinking lіkе уоurѕеlf (the marketer). Figure оut whаt уоur prospect wаntѕ mоѕt frоm уоur products оr services thаt thеу deliver, thеn соmе rіght оut аnd tеll hіm whаt benefits he’ll get, why, аnd whаt hе nееdѕ tо dо now. Simple but іt brings іn Billions.

9. Test everything, measure it, uѕе thе winner, аnd аlwауѕ kеер testing. Thіѕ іѕ thе key tо “optimizing” уоur website аnd аll оf уоur marketing. Don’t guess – test аnd lеt thе оnlу vote thаt matters (your prospects) tеll уоu whаt works best.

10. Compare уоur product оr service аgаіnѕt уоur competitors tо show аnd prove уоur superiority. We’ve uѕеd thіѕ secret very, vеrу profitably fоr оur clients.

11. Copywriting іѕ king аnd queen fоr уоur website tо sell thе maximum number оf people. Thе rіght copywriting саn bring уоu uр tо double, еvеn triple оr mоrе уоur current results fоr nо additional marketing cost. Hire thе bеѕt copywriter уоu саn afford, аnd don’t skimp bесаuѕе thіѕ one-time investment саn bе thе bеѕt investment уоu make.