Search Engine Optimization And The Industry

Although the internet may be a wondrous piece of engineering and a work of art in progress is it is also an important and powerful industry. The internet represents an unparalleled opportunity for work. Web designers might as well be the modern equivalent of the gold miners of the Old West. They are searching for riches and traveling until they find their fortune. However web design skills are only part of it. A webmaster may have powerful skills but they are not necessarily SEO masters. Let’s compare and contrast.

A webmaster must master not only the basics such as HTML skills but also web design programs, web programming languages, graphic skills and pretty much must have advanced computer skills. They must understand all of the tricks of the trade as well as be creative enough to use them.

SEO masters on the other hand not only have to master all of the tricks of their trade must they must also learn the black arts of their trade. They have to not only be able to manipulate the search engines ranking algorithms but also do it in such a way as to not get caught. They have not only the fighting skills but also the necessary stealth skills to be invisible.

The internet’s unprecedented growth will only continue but an exponential rate. As the technology for website functionality increases so will the methods for ranking websites in the search engines. These two areas give an unprecedented level of financial opportunity that no one has ever seen before. They are so many chances for people to improve their lives with education and work. The internet has the potential to give everyone their shot and their right at a good life. The opportunity of a lifetime is here and we look at it everyday and everywhere. Seize the day and learn everything you can about this modern wonder of the world.

Targeted Local Search Engine Optimisation

One of the key elements to Internet and Online marketing is identifying your target market. Who are they, how old are they and most importantly where are they located? With the advent of more advanced geo-location software systems being used by Google we are now able to target very specific markets with our online marketing campaigns. The first step in this process is to write down and identify your market with the 3 questions I have listed above. Once you have done that then you should consider the following and address them in order to hone in on your target search engines and then consequently your target market.




I will use the example of a Web Designer and Developer in Melbourne, Australia.




1. The website should be hosted in the country and if possible the city in which you plan on targeting with your online marketing strategy.




2. The website should have on page search engine optimisation which is tailored towards the region - country - city. So, in other words these three elements, if they are identified as the target market, should be mentioned in titles, keywords, meta tags, content, on page titles, links etc within the website.




3. Any controllable external links to the website should have a sprinkling of the region - country - city within them, without over doing it.




4. The website should have a fully qualified domain name. In this case .com.au




5. The website should be listed in the regional Google search index. You can go to your local search engine and simply register and request for the googlebot to scan your website. If you host within the region and/or you have a fully qualified domain name then you should get listed within the regional index anyway but registering will triply ensure.




6. Sign up for Google Webmaster Tools and then go to Tools->Set Geographic Location. Some sites target users for a particular geographic location. For example, a site may target all users within a specific country, or it may target only those users who reside within a very small geographic area within that country. Using this feature allows you to further refine your target your market.




7. Have a regional specific phone number. For example, for website design in Australia it would be 1300 880 841.




8. Get listed in local online directories.




9. Use a Google map that shows your business location. This will ensure that your regional association is further enhanced within the search engines.




Once you have done all of these things then your website should be fully targeted towards your identified target market. Now you just need to make your site interesting, make it sell and get it developed properly in order to do this.