Bad SEOs? What about Bad SEO Clients?

You hear all the time about bad SEOs. Bad SEOs are offering worthless services, failing to deliver on their internet marketing promises, polluting the search engine results—well, a lot of bad things. But how much ever gets said about bad SEOs' spiritual counterparts: bad SEO clients?

As an SEO, I can see things from the other side of the table. You see, despite trying hard to make it clear I'm a good, ethical, results-oriented, smarter marketing, white-hat SEO, I have gotten no end of inquiries from bad prospective SEO clients. Sure, no one who gets cheated is ever entirely to blame, and some cheated businesses are entirely blameless. But the bad SEOs would have too small a market to stay in business if it weren't for almost-as-bad clients.

Shades of Bad SEO Clients

First, let me make clear what I mean by “bad” SEOs. Bad SEOs are bad because they either do unethical things to get e-marketing results, or because they consistently fail to deliver results. A good SEO delivers results and does it without trampling over other people's rights (like submitting automated comments to their websites or trying to get good sites de-indexed).

A bad SEO client, in turn, is someone who will only be satisfied (albeit temporarily) with a bad SEO. Because they refuse to consider ethical web consultants or smarter marketing strategies, they are creating markets for the e-marketing charlatans and black-hats. There are two basic types of bad SEO clients: crooks and fool--oops, I mean, ethically challenged and judgmentally-challenged.

Ethically-Challenged SEO Clients

I haven't gotten so many inquiries asking for out-and-out unethical services. Still, I've been asked about blog-sp@mming software and other shady internet marketing tactics a couple times. A colleague shared this gem with me: “Have you thought about just scanning a book from the library and using it for web content? Or is that too high-risk?” (Seriously, someone asked him this.)

Of course, judging from the amount of comment sp@m and SEO-motivated hacking on the web, there is plenty of demand for this stuff.

Judgmentally-Challenged SEO Clients

A much larger group of bad SEO clients are simply those who insist on putting themselves in the way of fraud. Yes, that's right: I'm blaming the victim. Someone who goes looking for a $5 gold watch can't cry too long if the watch turns out to be fake or hot. With SEO, there are a few more nuances, but it's the same essential idea.

The overwhelming majority of these judgmentally challenged souls are private individuals whose only business is the business-in-a-kit variety. Yet they are also sometimes representatives of actual successful companies. The real businesspeople tend to be quicker to let their misconceptions go (after all, they can afford the real SEO alternatives), but not always. Let's look at some representative types of this group, straight out of my own inbox (note: these are inquiries from prospects, not actual clients).

1. Something-for-(Little More than)-Nothing Clients

Really, I tend to think these people should be in the ethically challenged group, but maybe that's just the remnant of my work ethic making me be mean There are actually two kinds of these clients:

* The ambitious but cheap client: “I'd like to get to the top of Google for the keyword, 'mortgage' so I can turn over $100,000/month in revenue. I can spend up to $1,000.”
* The Adsense-is-my-business-plan client: you wouldn't believe the numbers of inquiries I get from people who only plan to make money off Adsense or other on-site advertising—they don't even have a plan for getting repeat traffic, nor do they have content to synergize with the SEO effort. By buying promotional services, they would essentially be buying advertising in order to make money off advertising—you see where that could be a problem?

Another way of looking at it: why wouldn't I just create a site myself and keep all the profit from my efforts? In fact, most SEOs do have their own project sites, which are often monetized by Adsense. The money we could otherwise get from Adsense is one very low baseline for pricing our services. Legitimate SEO clients are typically selling goods or services at a profit rate that works out to ten or more times what they could get from Adsense.

In addition to the greedy, I also see a few other kinds of less common, but still problematic prospective SEO clients:

2. SEO-Starry-Eyed Clients: “Search engine traffic is definitely the best way for me to get pet-sitting clients in my tiny Himalayan village.”
3. The Little-Knowledge-Is-a-Dangerous-Thing Client: “Don't tell me about keyword research, content, anchor text, or natural linking strategy, just get me the PageRank (or links, keyword density, or whatever the fad is).”
4. Gullible-and-Not-Letting-Go Client: “I know of at least two services that will submit my site to thousands of search engines for $29.95. If you can't do that, I'll take my business elsewhere.”
5. I-Will-Never-Trust-SEO-But-I'll-Consider-It-Anyway Client: “No one can guarantee a good search engine ranking so this is all pointless—I'll just go with that $29.95 search engine submission package someone just emailed me about. At least it's cheap.”

In short, if you are going to find good SEO web consultants, you need: 1) realistic expectations; 2) a realistic budget; 3) solid information. Don't expect something for nothing, do a little reading, and it's much less likely you'll fall victim to bad SEOs.

Search Engine Optimization Specialists

Search Engine Optimization Specialists




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Search engine optimization process is no child's play. But it is no rocket science either. Knowledge and experience make good search engine optimizers, and achieving results beyond customer's expectations makes seo experts or to put it modestly, Mosaic Services.

By claiming to be search engine optimization specialists, we constantly challenge our expertise and skills. We understand the basics of search engine optimization process and are equally well knowledgeable to execute it. We are a competent search engine optimization company due to certain very simple reasons.

Skilled manpower

With years of training and on hands experience we have graduated to a new league of companies where quality becomes priority and customers become partners. Our skills in search engine marketing and search engine positioning services have helped many of our customers reap higher profits and experience a surge in the brand popularity.

Understanding the psychology of search engines

Like humans, search engines have a psychology. Many search engines are hard to please and some very easy to embrace. However, the challenge comes when you have a hard competition for a particular keyword. We understand the several factors that Google takes into consideration while ranking your web sites. We know how to create a magnet to pull its spiders to your web pages.

Knowing the various aspects

Search engine optimization is an elaborate process, incomplete if you miss even one aspect of it. Although with no defined dimensions, certain techniques such as PPC campaigns, link popularity, web site & directory submission, meta tags, keyword placement and SEO Copywriting do help in the process. Besides, making the web site rich in content and poor in graphics will just help invite Google a little easily. Further, we have a more customized and personalized approach toward SEO.

Getting a better RIO

Since search engine optimization is basically a process to reap better profits and get a brand promotion done, you have to watch your budget. Minimum investments and maximum returns is our motto as SEO consultants. With hands on experience of optimizing several web sites, we make our customers aware of various processes that we would be following to achieve a higher search engine ranking.

More than just search engine optimization

Our process is transparent and professional. We firmly believe in work ethics and working as per the specifications of the customer. We conform to the international standards and norms, and continuously strive to set newer heights. To put it simple, we make things extremely comfortable for our customers.